First week into the new course:The secret power of brands.
Does it feel good to be a student again? Personally it’s the first time in a long while that I’ve had to look things up in a dictionary, order books from the library, and my mind is consumed and I’m stretched seeing things differently.
The secret power of brands, a course delivered online, has a great structure, and is easy to use with brilliant content and some further recommended reading that links to a well known online book retailer. Personally I find that alone forward thinking and a pleasure, but am surprised that already we have been directed to a brand. There is nothing like sitting on the sofa with your feet up, or under a tree in the sunshine in the park with a book. Most students are not rich, and I suspect you like me, may have requested the books, from the local library, with fingers crossed that they will arrive in a reasonable time.
Has anyone got around to, seeking or applying for Online Library access from the university, or otherwise. Or even asking the course developers if it has been considered?
We have another option, digital reading, Instant to order, and easy to search, and has the added bonus that electronic device is easier to carry than heavy books. But are E-books available from University Library services?
Perhaps that is why we were led to a online brand!
I can now define a brand:
Values, shaped by actions or a product that is transmitted and interpreted by social connection, that is ever evolving.
Do you find like me, just a week into the course you are avoiding trade marks and brand names? Certainly my thinking has already altered.
This definition fits all the brands I would have previously mentioned The Oxford Dictionary, Amazon.com, Kent Library, Kindle, Ipad, FutureLearn The University of East Anglia, names I expect you may have guessed.
Maybe these were not the comments you were expecting, eitherway Im intrested to know your views.
One of my ex clients had just phoned, she had learnt, I had left the agency I was working through. 😉 I have to admit a little personal satisfaction, as it is always nice to be asked for by name. While I would never poach, an agencies clients, it’s unethical, I’ve now had two direct approaches that sadly I am unable to for fill.
After a recent interview with a competitor, am awaiting the Criminal Records Bureau to confirm that I have no record before starting work. With time on my hands it’s time to take a look into Personal Branding.
Goal: standing out
Solution: personal branding (you can replace this with self-marketing if that makes you feel more comfortable)
Obviously the fact that I have had four job offers this week means I am doing something right, or I’m underselling myself?
Here are some questions for those who disagree with personal branding
Do you know how you’re being perceived by the people that surround your life?
Have you ever been called something over and over again but dismissed it?
Has any kind of visibility, online or offline, generated leads, love interest or opportunities for you?
Dan Schawbel writes a wonderful article: How to discover and create your brand