1. Connecting with customers and staff
You will be able to connect with your customers because they themselves are using twitter. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up.
You don’t have to be a big brand like Dell, Nike, Starbucks to brand yourself on twitter. You can be an average joe and brand yourself on twitter. For me if your company is not recognize then you need to get a PERSONAL account. Why? Firstly nobody want to talk to a LOGO unless its a famous brand. Everyone wants to connect with a person and not a bot.
3. Customers feedback
Once you have connected with your customers you will for sure be getting feedback on how you can improve your product, your services and maybe even improve your customers service. Listening to them will help you in the future.
One of the reasons to use twitter is you get to market your product or services to more people and the best part about that is its FREE. You don’t have to pay (Unless if you plan to hire someone to run your twitter account- I’m open to offers!).
You can also give latest updates on twitter about your company by tweeting.
6. Twitter is Viral
If you’ve have succeeded gaining some popularity with your twitter account you will know how viral twitter can be. This will be part of your marketing strategies that you can use in the future.
7. Horizon Scanning
Did you know you can spy on competition too? Best part about this and spying on customers is that its FREE using twitter search. You can not only read what customers are talking about you but you can also read what customers are talking about your competition. If your competition is not doing anything with their customers complaints. Then what happens if you (the saviour) suddenly tweet them “hey I heard you have a problem with…..” Just an example.
8. Increase Sales
Twitter can help you increase sales and make PROFIT.