Smartphone shipments eclipsed those of desktops and laptops this year for the first time. (Source:Mashable) Yet only 17% of UK businesses have mobile optimised websites. (Source:Google)
As our hardware continues to get smaller, and more powerful more and more of us opt for the smart phone. People aren’t just using these smart phones to make the odd phone call or text message – they’re using them to browse the Internet, go shopping, or even do the banking. It’s a fast growing market, and smart businesses are sitting up and taking notice.
Mobile visitors have limited screen? Zooming in and out and scrolling in all directions is annoying, and if you’re making browsing your web site too much like hard work for your mobile visitors, then you can hardly expect them to engage with your company.